This is a NYC Subway poster idea for the School of Visual Arts. Many people who ride the trains in NYC are familiar with SVA's ad campaigns, particularly the "How Bad Do You Want To Be Good" campaign. For this poster, I wanted to make it visually jarring so that advertisement-numb New Yorkers would stop and stare at it. The poster is painful to look at, but also hypnotic and hard NOT to look at, which I feel echoes the opposing bad/good concept of the campaign. To bring some more visual interest and break up the craziness, the school's options for majors are dispersed throughout the poster.