Personal project—though if the museum wanted this identiy I'd be happy to give it to them. The Glore Museum is dedicated to the history of the treatment of mental health, which includes odd (and some downright scary) methods of treatment. After making many iterations of the potential logo, I decided on this one because to me it conveyed the right amount of severity and starkness. The silhouette of the ice pick (once used in performing lobotomies) brings acts to divide the logo in half and create an uneasy balance. I carried out this mood in the identity with no-frills design and a black and white "color" scheme.