The Honor Roll was tasked to create campaign materials for Openstack managed by Rackspace, centered around Rackspace's reliability (99.99% uptime) and ease-of-implementation.
The campaign lived digitally in the form various animated gif banners on sites like Fast Company and Wired, as well as an animated typographic video. Out of home materials – namely, 2 billboards and digital advertising within the Austin airport – were also created to promote Rackspace's presence at OpenStack summit in Austin, 2016.
I was involved in some of the brainstorming for the campaign but was chiefly responsible for storyboarding the typographic video (and working to art direct the animators) as well as coming up with the visuals for the campaign. The print advertisement (first image) never ran, but shows the detail involved in the linework of the art.
There was talks of doing a print buy, so we made print ads. But they never ran.
Billboard near downtown Austin, off IH 35
Billboard seen when driving into Austin from the airport, on HWY 71
Giant add in ABIA Terminal A
The rays behind the clouds were animated to continuously flow off the screen.